Right now, construction is everywhere in Guelph. You know how the standard joke for any Canadian city is that there are two seasons, winter and construction? Well, in Guelph it seems that there are three modes. Winter, construction, and MEGA CONSTRUCT OVERDRIVE 3000. We currently appear to be in the latter, with every two blocks or so having some kind of site.
The City even has a name for it, and sadly it is not my infinitely superior version found above. Instead, it is Guelph. Remastered. The posters are actually quite pretty, but the highlight is the slogan: "It'll be worth it."
It's rare to see an ad campaign based on how unconvincing its product's premise can be. Well, at least the ads are ready to placate the irate drivers who can't use Victoria Road. If they don't work though, I have two slogans they can use instead: "Guelph: Please Bear With Us" and "Guelph: Technical Difficulties, Please Stand By." If either slogan is used, I will accept payment in City of Guelph pens and bookmarks. It'll be worth it.
3 comments:
Now that you're leaving for Victoria, it's "unfortunate" that you won't be there to actually find out when "it'll be worth it."
Visits home might help, but not like the "joy" your family and the rest of the irate drivers will feel. :)
Nominate that for worst slogan ever since people never want to wait for positive effects when they suffer in the meantime. Good for us later isn't what anyone wants to know.
Miss the cooking blog posts. :)
The cooking posts *will* come back once my life becomes stable again. I will punish myself for my failure in this area with something truly atrocious, never you fear.
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