Monday, October 10, 2011

Why I Quit on this Kai Nagata Article, Or: Honey, Press Delete Sometimes

Hey, remember Kai Nagata? He wrote that article about why he quit his CTV gig, which got sent around to most of Canada, pissing off a few, being shared by many more, and likely read in its entirety by none. This is because Kai, who I am sure is an articulate, well-dressed young man in person, gets a bit windy when place in front of the keyboard.

His "Why I Quit My Job" post comes in at just over 3,000 words, about twice the length of the average New York Times news article. My brain has interpreted this as a sign to give Nagata's words as much weight as anything I've read lately about the Euro zone crisis or Occupy Wall Street. Although, full disclosure: both Nagata's quarterlife crisis and world events take up a fraction of my mental real estate when compared to pictures and/or videos of corgis. Arf.
Since that went viral, Kai got himself hired by The Tyee, an independent lefty-ish online magazine based out of B.C. And, as The Tyee likely mandates from all of its columnists, he grew out the contractual beard. But, long in facial hair as Kai may now be, he is even longer in print. And "Why Harper Wants You to Know that He Loves Hockey", his most recent article, is a few hundred words longer than his most famous post.

But maybe Kai Nagata is just stretching out his rhetorical muscles online, in preparation for lecturing us all through the medium of CPAC. In short: he wants to be the prime minister. The first third of the article is Kai comparing himself to Harper on the three things Harper is supposed to love most- hockey, the military, and Tim Horton's- and then detailing how he wins each contest. Harper says he loves hockey? Well, Kai Nagata played hockey with a ragtag band of scrappy Vancouver kids so ethnically diverse CBC is probably casting for a commercial right now. Harper loves the military? Well, Kai was actually in the army... reserves. Harper loves himself some Timmy's? Well, Kai HAS A TIM HORTON'S TRAVEL MUG. Suck it, creepy lips Steve!! Something's riding shotgun in the cup holder of Kai's car, and it's a little something called AUTHENTICITY.
It was a competition that Harper was bound to fail, because Stephen Harper... is a robot*. And robots cannot truly be said to understand the human emotion we call "love", even when we're talking about a sweet, sweet double-double. But still, I don't think winning these games makes Nagata a better Prime Minister, or even a better Canadian. Nagata is not writing about how a politician fails to live up to the standards of being a useful public servant, but instead on how they're failing to be the author, and by the end it starts reading like so much literature for a campaign that's only happening inside the writer's mind.

And it's also, sadly, a way of letting the other side win, by letting them set the terms of the debate. You might eat more Timbits than Harper (or care more for immigrants than Jason Kenney, or like Dan Mangan more genuinely than James Moore, etc. etc.), you might have won that battle, but it's a pretty hollow victory when you're still yelling their talking points than talking about what really matters.

But my irritation at the structure of Kai Nagata's piece has obscured, for me and for this post, the important observations he makes about the message Harper is selling, and the techniques he's using in the process. However, it's hard to find them under the heaps of Naga-trivia. So, some suggestions to The Tyee: hire an editor, put Kai on a 1,500 word limit and tell him to talk about himself less and listen more. And maybe shaving that beard would be a good idea too.

*Note: I do not think that Stephen Harper is a robot, just a truly regrettable prime minister.

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