Tuesday, October 11, 2011

The Avengers Trailer, or Iron Man and His Marketable Friends


Was there any need to actually make a teaser trailer for The Avengers? Most likely anyone who needs to know about The Avengers- a demographic that consists of anyone who loves air conditioning, loves theatre popcorn, likes movies and tolerates paying up to $13 to enjoy any of the former- is already planning to do it. From Hulk to Captain America, they've had entire films that were essentially teaser trailers for this movie. But here it is.

Of course, Iron Man hogs the trailer, but his movies did the best, so why not? The explosions look competent, and I'm glad they brought Loki back from the Thor movie. But poor Hawkeye is barely in it, although maybe they're just saving Jeremy Renner for the Oscar campaign. And seeing Scarlett Johansson really makes me wish they had found a way to work the Scarlet Witch in as well. Sure, maybe they're going with the genetically enhanced version of the Black Widow, but the ability to look Vogue cover-ready for decades is pretty lame when you're standing next to a Norse god and a big green bag of testosterone. Even Hawkeye gets a crossbow.

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