This cover might not be particularly powerful on its own, but consider the fact that it's a mystery. Then consider what that fact would shelve it next to: a whole lot of dark, busy covers. You know, blood splatters, shattered fonts and "The Next Steig Larsson" taglines. I know when I saw this on a table of mysteries in a bookstore, bright, crisp and very white, I wanted to read it- even if I could barely make out the title.
The copyright page says the book designer is Jo Anne Metsch, so I'll assume she was responsible for the cover as well.
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